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Volume 3, Number 7
July, 1998
You Got Your MTV
Hey kids!
Hey kids, the Lord of Skipdom walks among the mental peasants of his
realm once again. You know folks, every thirty days I come down to
your level to give you my wit, my wisdom and yes, even my love. I
also point out from time to time certain portents if impending doom.
I am afraid dear readers that this is one of those times. In my travels
up and down the television dial, I have come to notice a disturbing
and terrible trend. I must confess that this trend has been going on
for quite some time. Unfortunately for all of us I didn't detect it
until recently. I apologize folks, as your pop culture watchman, it
is my duty to warn you of these frightening situations. I can only
pray that my warning will come in time. I'm sure that you are all on
the edge of your seats wondering what this plague among us involves.
After all, you know that I am not one to jump the gun on this sort
of thing. When I tell that there is a menace that threatens the very
fabric of American culture you can be sure that I know whereof I speak.
Kids, MTV is plotting to take over the entire entertainment industry.
They are doing it one second-rate talent at a time. This wouldn't be
so bad if MTV didn't currently suck like it does these days. When MTV
began it was music, nothing but music. The VJ's (remember when they
were called VJ's?) did little more than introduce videos and then they
went away and let us watch and listen. Then an odd thing happened. VJ's
started leaving MTV. When they left MTV, they didn't go away and leave
us alone. No, they hung around and became second tier celebrities. They
showed up on game shows, commercials and infomercials. At first this
wasn't a problem. The nation can always use a few more commercial
spokespersons and several of the female VJ's were fairly attractive.
Besides, there weren't that many of them, how much damage could they
really do to our popular culture?
Then the music network did a very strange thing. They put an original
game show on the air. "Remote Control" was a very funny show, but it
was also a harbinger of doom for American culture. You see as long
as MTV was only giving six or seven VJ's a job they could only release
so many of them into the cultural mainstream. When they started having
actual programs, they started throwing far more marginally talented
performers into the mix. We are now approaching critical mass. You
can't go more than two channels up or down the dial without running
into an MTV alumnus. They aren't just content with commercials either.
Several have spotted on other cable channels with their own shows. At
least one is a regular on a highly rated sitcom. Still another parlayed
a massive lack of talent into her own comedy series. If that weren't
enough, they have even made the jump to the big screen.
Ken Ober, Mark Goodman, Alan Hunter, Nina Blackmon, Randy of the
Redwoods, Pauly Shore, Jenny McCarthy, Carmen Electra, Duff, Dan Cortese
and bunch more that I honestly can't remember right now. I spotted
Kennedy covering snowboarding in the Olympics for CBS. That's right,
CBS for God's sake. These Music Television refugees of questionable
ability are everywhere. They are taking jobs away from former sitcom
stars. What do you think happened to Gary Coleman, Todd Bridges, Tina
Yothers and all those other stars of the late seventies and eighties?
Without MTV they might still have productive careers on Hollywood Squares
and the Psychic Friends Network. Since MTV came storming through our
pop culture landscape, former TV stars can't get an acting job to save
their lives.
I tell you kids, it is only a matter of time before every commercial
pitchman and mystery guest is an MTV graduate. Every single one them
with their messy but cool hair, their hipper than thou attitude, their
oh so baggy clothes and they will be trying to sell you depends
undergarments. Imagine that folks, there you are sitting on the couch,
munching on you favorite salty snack foods, when suddenly some goob
with a backwards baseball cap is in your face trying to sell you health
insurance for your golden years. It will happen you know, that is unless
we fight back, unless we join together as one and fight this scourge
that intends you ravage our cultural landscape. They've taken over TV
commercials, they are assaulting the networks and they are making
inroads in Motion Pictures. Can it really be that long before they start
to make their fiendishly untalented presence felt in the worlds of print
and the internet? I'm telling you folks that we need to stop MTV's
assault on pop culture before it cuts any deeper...
***Editor's Note*** We are pleased to announce that
we have hired Former MTV VJ Martha Quinn to write Skippy's column in
the future. While she has no writing experience to speak of and we're
pretty sure she can't even read, she does smell better than Skip and
is generally easier to be around. We hope you won't notice a dip in
quality when Martha takes over, but then again, what the hell. It's
not like you pay to read this anyway.
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